What could be a consequence of not tracking customer interactions properly in Salesforce?

Not tracking customer interactions properly in Salesforce can lead to increased customer complaints about repeated contacts. When a company's employees do not have access to a complete record of customer interactions, it can result in duplicate communications, where multiple representatives reach out to the same customer without knowing what has already been discussed. This can frustrate customers, as they may feel that their concerns are not being taken seriously or that the company is disorganized. Consequently, poor tracking can severely impact customer satisfaction and their overall experience with the brand.

In contrast, tracking interactions allows for a more personalized approach where customer history is utilized to provide relevant information, leading to improved relationships and trust. This highlights the importance of proper data management in enhancing the customer service experience.